University of Oxford

An identity for Mathematics at Oxford

Challenge

To create a world-facing identity for the Mathematical Institute at Oxford.

Result

Sir Roger Penrose’s P3 tiling forms the basis of an identity that can be applied flexibly across different materials.

Brand identity

Merchandise

Website guidelines

Stationery

Invitations

Posters

Testimonial

Perhaps William Joseph’s greatest strength is their ability to combine creativity with their understanding of audiences, both internal and external. They push us to think.

Dyrol Lumbard, University of Oxford