Showcasing the best of the best


Masterpiece London is a showcase event for the finest art, antiques and design held in the grounds of the Royal Hospital Chelsea every June. The Fair has a diverse range of exhibitors, so it was important to focus on it as a showcase of the best of the best.


Working with the Events Team and Board, we developed a design framework that accommodated the diverse range of exhibitors and created a campaignable solution that allows incremental development every year.



Brand guidelines

2013 campaign

2013 campaign – large format

The fair


We have worked with William Joseph since 2010 on a range of promotional material for Masterpiece London. They have been a pleasure to work with, coming up with fresh ideas and creating high quality and attractive items which are a credit to them, and our event.

Nicola Winwood, Fair Director