Drinkaware

Communicating a sensitive subject

Challenge

Drinkaware provides consumers with the means to make informed decisions about the effects of alcohol on their lives and lifestyles. They asked us to advise them on creating a consistent brand that would migrate to all communications.

Result

As the subject matter is often sensitive, we adopted a warm and friendly tone while retaining a degree of authority. Throughout the re-branding process, both concepts and execution were tested with stakeholder groups to ensure the message was coming across loud and clear.

Literature

Guidelines

Testimonial

William Joseph has played a pivotal role in developing the ‘look and feel’ of Drinkaware’s literature. Faced with a challenging brief of appealing to a diverse range of audiences, William Joseph responded with innovative, appealingly and unfussy design ideas. Having worked with them for over a year, we continue to benefit from their design expertise – and always receive a prompt and efficient service.

Siobhan McCann, Head of Communications and Campaigns