With our strong credentials across a range of media, we are the perfect partners when it comes to providing strategic support for your sales and marketing campaigns.
Briefing & planning
When we’re taking a campaign brief, our approach is end-to-end. From the start, we need to establish the key objectives: more customers? More sales? More widespread brand awareness? At the other end, we’ll work with you to determine clearly defined outcomes, and plot the strategy that will take us from A to B.
As always, we’ll make sure there’s a great idea at the heart of the campaign. We’ll work up initial design and copy samples that will help you get a feel for how the idea could play out across different media, and over time. We won’t stop working at the creative until everyone involved is excited to get behind the ideas.
This is the stage when a wide range of different communication channels is up for consideration (web, print, social media, live events etc.). We’ll help you settle on the right mix for your audiences, and develop the messaging, design and copy in tandem with that decision making process.
Implementation & analysis
You can count on us to be a steady, reliable presence throughout the campaign’s various launches and live phases. Not only that, we’ll help you gather and analyse data on the campaign outcomes, helping you gauge return on investment and informing your future communications.